I received some flack back in April when I posted an open letter to Aerosmith about their insane $200 ticket prices.
Apparently they recently played their hometown of Boston and guess what? The $233 tickets (after service charges) did not sell. I am told that the 10,000 seat shed had over 3,000 empty seats in the shed alone.
So what happened? Live Nation representatives went up to the lawn and began recruiting people from the lawn to the pavilion for a $20 upgrade fee. It's not bad enough that the lawn seats were $50+, but they asked for $20 extra?
Lesson learned: Don't overestimate how much your average fan has to spend on entertainment.
The funny thing is that back in 2002 Aerosmith toured with Kid Rock and Run DMC and tickets were $75. It's always better to play to a full house and make a lot of money rather than taking the money upfront and alienating your core fan base.