This was sent to me anonymously from a reader:
I received some flack back in April when I posted an open letter to Aerosmith about their insane $200 ticket prices.
Apparently they recently played their hometown of Boston and guess what? The $233 tickets (after service charges) did not sell. I am told that the 10,000 seat shed had over 3,000 empty seats in the shed alone.
So what happened? Live Nation representatives went up to the lawn and began recruiting people from the lawn to the pavilion for a $20 upgrade fee. It's not bad enough that the lawn seats were $50+, but they asked for $20 extra?
Lesson learned: Don't overestimate how much your average fan has to spend on entertainment.
The funny thing is that back in 2002 Aerosmith toured with Kid Rock and Run DMC and tickets were $75. It's always better to play to a full house and make a lot of money rather than taking the money upfront and alienating your core fan base.
I received some flack back in April when I posted an open letter to Aerosmith about their insane $200 ticket prices.
Apparently they recently played their hometown of Boston and guess what? The $233 tickets (after service charges) did not sell. I am told that the 10,000 seat shed had over 3,000 empty seats in the shed alone.
So what happened? Live Nation representatives went up to the lawn and began recruiting people from the lawn to the pavilion for a $20 upgrade fee. It's not bad enough that the lawn seats were $50+, but they asked for $20 extra?
Lesson learned: Don't overestimate how much your average fan has to spend on entertainment.
The funny thing is that back in 2002 Aerosmith toured with Kid Rock and Run DMC and tickets were $75. It's always better to play to a full house and make a lot of money rather than taking the money upfront and alienating your core fan base.
2 comments:
Aerosmith has cancelled it's July 3 show in Hershey, Pa. Hershey's website http://www.hersheypa.com/events/details.php?id=9450 listed an "artist injury" as the reason.
Tickets for that show ranged from $35-$200.
It has nothing to do with bad sales...Steven pulled a leg muscle and they are playing it day by day to see if he is able to stand. Do you want him to perform sitting down? If you've ever been to an Aerosmith concert then you'd know it's not his style.
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